Sell the idea...and make it big.

Arnold was 70 years old when I met him. His company was 50 years old.

In an unusual move, he selected Arthur Rosenfield and assigned him to work directly with him because the founder believed that precious methods of doing business had been lost in his company. Arnold Friedman explains that he wanted to bring back core competencies that made his company successful. 

Here is the secret of success:

     ● Get the facts

     ● Know the customer's customer... better than the customer does.

     ● Discover the NOW

     ● Write proposals for big ideas. Sell the idea...not the benefits. Use three forms of evidence.

     ● State your unique value that is essential to the success of the idea.

      ● Deliver what you promise.

These principles and secrets are relevant today.

Every day, people need to persuade, sell ideas, write proposals, and make sound presentations. It doesn't matter whether you work in business, or a non-profit organization, or run a company, someone has to buy your idea or your plan. The process and principles are the same.

I once asked Arnold Friedman how to sell against competition. Arnold replied, "You make a proposal that is so strong, so well researched, with an idea so big, that the customer has to buy it. You don't leave any money in the budget for the competitor."

It turned out to be sound advice. Time and time again, this principle worked....I trained it to dozens of companies and thousands of people. 

Sell the idea...and make it big.

Every day, people need to persuade, sell ideas, write proposals, and make sound presentations. It doesn't matter whether you work in business, or a non-profit organization, or run a company, someone has to buy your idea or your plan. The process and principles are the same.

These principles and secrets are relevant today. They are presented in here as a way to think about, and to approach, the buyer-seller relationship.

Thank you, Arnold Friedman

• Lessons from a Mentor: Arnold Friedman

Norman K. Palmer was the Head of English at the high school I went to.  In my senior year, he taught a course in Creative Writing.  It was a structure, process, and strategy to think and write. This has been one of the most important tools of my life. 

There are only a few steps.

7 Steps for Creative Writing.

1. For the main topic, start by making a list of every thought you can possibly have about the topic. Don't stop to organize or spell correctly. Just make a complete list of all your thoughts, idea,  and questions.

2. When you have exhausted your mind, take each one of those thoughts and write each thought at the top of a new page. Each one as a page.

3. Now, go through each of those pages and brainstorm each separate thought. Write down every new thought on its page.

4. When complete, you probably have one sentence as a thesis or key concept. What is the core concept?

5.  Do whatever research you need.

6. Organize the pages into topic groups with labels.

7. Now, you are ready to write and make sentences and paragraphs.

This process became basic and fundamental to me. I learned to naturally break big topics into smaller, manageable ones. The same became true for problems...break them down into small units and deal with each.  Same for  negotiation. 

The lesson is that large topics are daunting and can confuse by overwhelming your mind. Small byte size topics lead to clarity and solutions.  

I learned to think creatively.  Thank you Norman Palmer

John Catsimatidis is authentic. Honesty and integrity are his highest values. He is an iconic, highly creative, entrepreneurial billionaire businessman in New York City.  He is owner of  77WABC Radio where he is active and a host of daily talk shows. He is known as a Grocer, Real Estate Developer, owner of a heating oil and fuel supplier, owner of a refining company, and a system of pipelines providing fuel to over 400 gas stations and convenience stores owned by his company.  He has been a banker, airline owner, and tells his story in his book" How Far Do You Want to Go"?

To understand John Catsimatidis, it is necessary to understand power.  Power comes from generosity.  Generosity begets power. It is human nature. 

John and his wife Margo are enormously generous people. Philanthropy is inextricably intertwined with their success and their life. They love people and hate to see people suffering. 

Most people can not make a profit on low margin business models. John Catsimatidis is a  master of pennies, nickels, dimes, finance and tax. 

The mentoring lessons from John Catsimatidis can only come from watching what he does, not what he says. Not because he doesn't have pearls of wisdom and insight, but because his actions are more defining.

Another unique quality of John is his loyalty to friends. Many of his friends have history with him that goes back to high school and early days of college and business. Trust is a big aspect of this, because he does not trust people easily.

Thank you, John Catsimatidis

Hershel Sarbin was president of a large media company when I met him. He was also expert in the Travel and Tourism market. 

As president, he  interceded in a bad situation that emerged with a corrupt and arrogant employee who made a series of mistakes on a Superbowl junket that I had arranged with large, prestigeous advertising agency and a client.  

Hershel and I built a respect for each other. I left the company for a job previously offered to me and stayed there for eight years. 

Later, when he left that company to form a private management  consulting firm, we consulted together and spoke at large executive meetings on the topic of "Managing for Growth and Profit".  The basis for this topic had its roots in a classic article in the Harvard Business Review by Theodore Levitt titled "Marketing Myopia". It defined a new view of markets and customer relationships.

Hershel Sarbin was a workaholic.

When I started working with Hershel, his long time assistant took me to lunch to tell me about his horrible work habits. After listening to her tales of wow for a while, I laughed and asked "What are you going to do with two of us?"

I knew very little about Financial Statements in the beginning. I was primarily in marketing and sales. Hershel sent me to his Accountant who taught me how to read P&L Statements, Balance Sheets, and General Ledgers. When I learned about 'Sources and Uses of Cash', the AH HA bell went off.  After that, I was comfortably analyzing and duplicating General Ledgers as part of Due Diligence analysis to look for anomalies, and doing lots of analysis on excel spreadsheets and Financial Statements. The combination of what I learned from my prior mentor, Arnold Friedman, the work I had done with Hearst  and this financial analysis made me valuable in deals for buyers and sellers. I learned well and completed my first M&A deal earning a very nice fee.

The second thing learned from Hershel Sarbin was the importance  'CHECKLISTS'. I was already doing them.  I made one for myself for anything important.  One day Hershel saw one of my checklists and liked it. Hershel had me make checklists for his clients' executives.  I had the idea that these were like a pilot's pre-flight lists. Don't fly until you check every box. Checklists were a bit like the  Creative Writing structure I learned from Norman Palmer. My high school English teacher. I was good at checklists which then evolved into tools for  'Business Process Audits' and also the basis for the Training Manuals that I authored. 

Hershel also taught me how to price consulting services based on adding value for a client, not based on time.  I had started as a consultant selling 25% of my time to four clients.  One day, I was asked by a large company to do some consulting work on a new brand. I asked Hershel for advice, since I was already committed to four quarters of my time. Hershel replied "Arthur. You would be surprised how many quarters there are in one day". 

Hershel was right and I stopped selling my time and sold the value I could add. My capability to create or add value was much more valuable and marketable.

Hershel also taught me the lesson that deals must be two way, or they are not sustainable.

It was the beginning of new media. Things were changing. 

All during the time that I worked  with Hershel we opened doors for each other.  It was the very beginning of the transition to electronic media and the internet.  

Deal Making, Management Consulting, and the importance of Checklists were part of what I learned from Hershel.

OBITUARY
TRAVEL WEEKLY

Hershel Sarbin, a Harvard-trained lawyer who found his true calling in media and marketing -- including as publisher of Travel Weekly in late 1960s -- passed away at his home in New York on Tuesday. He was 96.

The seeds of Sarbin's career were planted when he was in high school and won a World War II essay contest sponsored by Ziff-Davis Publishing Co. He was presented his award by President Harry S. Truman and Bill Ziff Sr. at the White House. "If you ever need a job, let me know," Ziff told him at the ceremony.

A tribute

In his From the Window Seat column, Arnie Weissmann writes that Hershel Sarbin was one of the most influential and important people in his life.

After graduating law school, Sarbin did just that. He first worked for the Ziff family while an associate with the New York firm of Lewis and McDonald, then moved in-house at Ziff-Davis Publishing Co. 

But his passion for photography and interest in publishing helped him persuade Bill Ziff Jr., who was CEO at the time, to appoint him to be publisher of Popular Photography in 1965. 

His interest in travel led him to move to become associate publisher of Travel Weekly in 1967, then publisher in 1968. He moved up to become president of the travel division (the predecessor of what is now Northstar Travel Group) from 1970 to 1974, after which time he was appointed president of Ziff-Davis. He served in that position until 1978, when he moved to be executive vice president of the related Ziff Corporation, where he also served as a company director, until 1981.

When Sarbin was publisher of Travel Weekly, he refined a methodology of market research and editorial excellence that became his hallmark approach to publishing. In one attention-grabbing initiative, he contracted with anthropologist Margaret Mead to help interpret travel trends. 

As president of Ziff-Davis, he brought his methods to more than 50 special-interest magazines that were in his portfolio.

Following his tenure at Ziff-Davis, he headed a consulting firm, Hershel Sarbin & Associates. Among his clients was Rupert Murdoch, who had purchased the Ziff-Davis travel division in 1985 and engaged Sarbin to advise him on his sale of the group of publications to Reed Elsevier in 1989.

Also in 1989, Sarbin partnered with Travel Weekly editor in chief Arnie Weissmann, then CEO of Weissmann Travel Reports, first as an investor and eventually as publisher until the company was sold to Reed Elsevier in 1996.

Sarbin returned to a major operating role when he was appointed CEO of Minneapolis-based Cowles Business Media in 1991, a position he held until 1995.

Afterwards, he returned to consulting until 1998, when he became a senior director of media for the Peppers-Rogers Group, which became known for its expertise in customer relationship management and "one-to-one marketing," a phrase they had coined and defined.

Related: Former Travel Weekly publisher Dick Friese dies at 92

He also developed a side hustle at the time, hosting a forum on the CBS Sportsline website for older golfers and penning the book "Golf after 50: A Different Game," with co-author Jim Brown (2002, Burford Books).

He stayed with Peppers-Rogers until 2002, after which he did some consulting and writing (including a column on luxury travel for Travel Weekly) but devoted most of his time to nonprofit work as a board member of Children's Rights, Inc., which represents underserved children in court; as founder of Child Advocacy 360, dedicated to building a community of children rights advocates; and with Something Good in the World, a nonprofit, nature-based children's educational organization.

Among his last projects was a plan to launch a website, The New Aging, about ways people can make the most of their later years, and a newsletter about advancements in the care and treatment of people with dementia and Alzheimer's.

Hershel Benjamin Sarbin was born Dec. 30, 1924, in Massillon, Ohio. He received a Bachelor of Arts from Western Reserve University in 1946, after which he served in the U.S. Army in 1946 and 1947 before receiving a juris doctor degree from Harvard in 1950.

He is survived by his wife, Susan, and children Penny, Richard and Barbara.

Thank you, Hershel Sarbin

Moe Feldstein was a very successful retail entrepreneur, constantly running ads on TV.  Everyone knew him and loved buying appliance and TV's from him.  He had one of the most successful Appliance and TV Sores in Massachusetts.

He was 50 years old when I met him. I was working my way through college. He had no children and was recently married.  He and his wife took me in.

Moe took me under his wing.  We spent hours together traveling in his truck to his warehouse 40 miles away. 

One Christmas, he needed help on his showroom floor. He had me cover his radio and record player  department. I had experience selling, but Moe smoked cigars. He exuded confidence and approachability.  The cigar was part of his image. It gave people confidence in him like a trademark. I adopted his cigar smoking, relaxed style. He was a compassionate seller, always asking great questions. I learned his way to ask questions and probe. His questions guided the buyer.  His selling was actually negotiating to reach a deal once the customer knew what they wanted.

Then he closed the deal and wrote it up. 

I learned Sales with a cigar in my hand.... and how to Work. The  sales coaching went on as I was shown how to sell his big ticket items for homes to home owners. I also learned how to buy from the wholesaler. The cigar prop worked when buying too. I continued to be elevated because I knew how Moe thought and what he wanted. I  became close in his family. 

On some days, I managed the store and the advertising in newspapers. His mother-in-law had me help with her bridal shop business. 

When I graduated college, Moe wanted me to come into  his company. I did not want to work his store hours 9 am - 9 pm every day. 

By then, he had two children and Moe's wife was protecting his children as heirs. Moe and I remained close friends.  

There are a few lessons. Importantly, a cigar is a symbol of success. People want to buy from successful people who listen well and find a deal that makes sense. This is true, with or without a cigar. But everyone knows about those smoke filled rooms. 

I can still hear Moe's voice call me from across the store floor and ask me to "take over", He knew I could, and I did.

FROM THE HARTFORD CURRANT

FELDSTEIN. 

Moses “Moe” Feldstein, 77, of 603 Glendale Rd., Wilbraham, Mass., died Monday (June 19, 1995) at home. He was the owner of the former House of Television, Springfield, Mass., until his retirement in 1990. Born in Hartford, he had lived in the Springfield area since the 1950’s, moving to Wilbraham in 1969. He had served in the Army during World War II, reaching the rank of technical sergeant. He leaves his wife, Ann Miller Feldstein; a son, Adam Steve Feldstein of North Miami Beach, Fla.; a daughter, Tracy Feldstein of Wilbraham. The funeral will be Wednesday, 1 p.m., at the Harold R. Ascher & Son Memorial Chapel with burial in the B’nai Jacob Cemetery, West Springfield, Mass. Memorial observance Wednesday through Sunday will be at 603 Glendale Rd., Wilbraham, with evening services Wednesday and Thursday. Memorial contributions to donor’s choice. 

Adam Steve Feldstein of North Miami Beach

Thank you, Moe Feldstein

My next Mentor and dear friend is Tony Vaccaro. 

Tony passed away in 2023 at the age of 100 + 8 days.

Tony is a national treasure.  He spent an important part of his youth on the battlefield in Europe during WWII with his camera....including landing in Normandy and pushing into Germany.  After the war, he stayed in Europe to photograph the reconstruction.

For eight decades Tony Vaccaro photographed wars, the reconstruction of Europe, every king, queen, president, politician, artist, designer, architect, model, and star of Hollywood for 7 decades. 

Tony worked as a photographer for Cowles Magazine, Life Magazine, and Look Magazine. While on assignment in  Italy, Tony  famously discovered a young Sophia Loren and photographed her to bring her to a worldwide audience.

Tony Vaccaro has been decorated by virtually every government in Europe for his WWII chronicle. He has written over twelve books on war and profiles of highly acclaimed people.

From Tony Vaccaro, I learned the value of a photograph is the question "What is the meaning of this moment."  What Tony did was capture the meaning of the moment.

Tony once said to me that "My camera put me in front of the most important people in the world". Tony became close to those people. He formed bonds and relationships.  When he photographed them, their meaning came through in a single photograph. He has an uncanny instinct to snap the shutter at precisely the right instant. He called it "bang"...a photographic technique he developed. It is something like a surprise. 

Tony also taught me to frame a photograph properly. He drew the framework on a paper. I am grateful for the lessons in photography learned from Tony.  

Because of Tony, for part of my life, my camera also put me in front of some of the greatest people of our lifetime.

Tony is one of the amazing story tellers of all time. This makes him a historian and photo journalist. His memory and style for stories is captivating. I spent  hundreds of hours listening to Tony tell his stories. I photographed him and video recorded his stories which are now in an archive library. 

This incredibly brilliant, talented, and charming man lived in Long Island City when I was forming and running the Long Island City / Astoria Chamber of Commerce. We met regularly for coffee or breakfast or dinner. At times we were inseparable.  There was a time when I asked myself, "am I a businessman or a photographer?"

Tony was still active at the age of 99. He was sharp and healthy.  He attributes his long healthy life to walking. 

Tony's son and daughter-in-law have preserved TV's works. It is difficult to summarize the enormous contribution Tony Vaccaro has made as a historian, a photographer, a philosopher, and a soldier with a camera  who knows that he is in pain because "war is hell".

No man understood the  camera, how it worked, why it existed, and its power like Tony Vaccaro. 

This most powerful man had the humility to say that his camera put him in front of the most important people in the world. All along, it was them in front of the lens of one of the most powerful people of our century. Tony Vaccaro.

To understand the lesson of Tony Vaccaro, it is important to understand that life is an infinitely beautiful series of split seconds that all have meaning. You can only appreciate them one at a time through your own lens.

Photography and History and People. The power of  photography to chronicle and share the meaning of a split second.

Tony Vaccaro: Conversation with Arthur Rosenfield  

Part 1 Tony Vaccaro Reflects

https://youtu.be/s_yZRGC5npI

Conversation with Arthur Rosenfield

Part 2 Tony Vaccaro Reflects

https://youtu.be/54Els1_A4hA

Tony Vaccaro: A Tribute to His Life, Liberty, and Pursuit of Happiness without War

https://sfbdg.cityentree.com/links-photos-video-library/video-library/tony-vaccaro

Thank you, Tony Vaccaro

My father was an engineer, an inventor, and a fisherman.  

He took me fishing and I learned patience.

He had an engineering room in our house filled with tools like micrometers and other things.

He loved to build. He was always building things. Having tools around the house was good for me. He showed me how to use them. I built too. I remember a treehouse that I built when I was very young, and several soapbox derby cars. 

Tools gave me confidence.

He supported my amateur radio pursuits and my building Heathkit electronics.

I learned patience from my father. He taught me how to wait for the little red and white bobber to go down below the surface of the water before trying to set the hook. Those fish are sure smart.

"Can do" is such an important part of life. My father patiently showed me that I could do things. That gave me confidence and taught me to appreciate the experience of 'accomplishment'.

On Father's Day 2023 I wrote an essay to honor my father and pay tribute to his life as a father to me and what he gave to me.  He died in 1983 one day before his 65th Birthday/

ALBERT ROSENFIELD ESSAY BY ARTHUR ROSENFIELD 2023

Broadcast Radio

My father supported my amateur radio station pursuits and my building Heathkit electronics. 

My interest in broadcast radio and amateur radio began early in my teens, not long after WWII. It actually started with the emergency broadcast system I was introduced to. My father helped me and was with me when I took my two tests for the Federal radio license in Boston...and I passed. First for a Novice license which meant only using morse code on restricted bands. Then I passed the prized General license test. As a General License holder, I could have a high power station and talk to people worldwide.  My father helped me build a large wire antenna that was strung across most of our back yard.

Over the next few years, my father drove me to specialized stores in the region so that he could help me evaluate and purchase higher powered broadcast radio equipment and antenna boosters.

"Can do" is such an important part of life. My father patiently showed me that I could do things if I want them...even things others could not do. That gave me confidence and taught me to appreciate the experience of 'accomplishment'.

I learned how to become recognized by applying that knowledge and experience to building an amateur radio station for my high school. The school awarded me extra credits as part of a class in physics. Other kids learned about broadcasting on radio, and the station became part of the emergency broadcast system.

Acceptance is More Powerful than Rejection

Later in life, my entire family, _except my father_, rejected my new wife because of religious differences. My father opened his heart to my wife and made her feel loved and comfortable.  

He was accepting of her completely, and with full support of me. He was a pioneer. Today, my siblings are all divorced. My wife has been with me for 54 years. We, along with our children, are blessed to have a God of ALL religions. My father understood that, and taught me to be tolerant and supportive of people.

Character

I learned competence, confidence in myself, patience, integrity, and tolerance from my father, along with the importance of learning and applying knowledge.

Patience

When he took me fishing at his "spot", he taught me how to wait for the little red and white bobber to go down below the surface of the water before trying to set the hook. Those fish are sure smart.

Fishing was a big part of my father's life. He tied his own flies.  Every year before fishing season opened, he would take me to the sporting goods store. It was a right of passage to get new rods and reels. As I grew up, the rods grew longer, and the reels became more adult and sophisticated. Even the fishing line became more serious. Then boots and straw bags to hold what we would be catching.

After shopping for our fishing outfit, we had a few weeks to practice casting together in our large back yard…where he could patiently teach me the proper way to use the new equipment; and correct my stance plus safety so the hook didn't take someone's eye out.

CONTINUED AT THE ESSAY

ALBERT ROSENFIELD ESSAY BY ARTHUR ROSENFIELD 2023

Thank you, DAD

Gordon Jones was president of McGraw Hill, then president of Hearst Book and Business publishing and a Trustee of the Hearst empire.

Gordon loved baseball because he played earlier in his life.  One common thread in Gordon's life was his high value on TRAINING.

Gordon was a friend of Arnold Friedman's son, Roger, who was also a baseball fan...and committed to training in his company. 

When I left Arnold Friedman's company after his death, I met Gordon. His first question was "How did you do it."  My accomplishments in Arnold's company were well known...and based on TRAINING.  

I told Gordon how I did it. Hearst did not have a training program. Gordon arranged for me to meet with five division heads at Hearst. He wanted me to create a training program for their people in publishing. I got that contract. 

Gordon became a friend and sponsor. I remember him to be a high standard "Family man". We lived in the same town. Periodically we would have lunch.  He was active in associations and charities.  He simply set a good example because of his integrity and character. I brought him a few deals. 

Gordon asked me to do some special "Get it Done" projects that he thought needed attention in Hearst. He trusted me. I brought him to a deal table with several family owned companies.

The training worked out quite well. The first group were sons and daughters of the top Hearst executives. With each training session, I distributed a chapter in a  training manual I was authoring. At the end of six months, each made a presentation to Hearst's Board.  A lot went into it. They were great presentations as if to an advertiser for a Hearst Magazine...fully researched. Fully trained. All hired by different Hearst divisions.

Dominic Muchetti was one of the Presidents at Hearst that I worked with on Training. He was a real detail guy, Financial type. There were other presidents and group presidents involved. The contract went on for three years.  It was the beginning of the formation of the Sales and Executive Training Manuals that I authored.  

Those manuals opened doors and created relationships in board rooms. Every time that I would show one, a CEO would say "I want that in my company!"  

Hershel Sarbin wanted me to leave one on his office coffee table so that people could be aware of its content.

In the end, this manual became my entry to Board rooms and 50 M&A deals.

The lesson from Gordon Jones is the importance of training and of good character.

A few years later, I hired Dominic Muchetti to work in my company to help with M&A deals because of his keen ability with financial analysis, and good business judgment.

Thank you, Gordon Jones

My beloved Mentor and Teacher Dr. Roy Hastick passed away in early 2020.  

Roy was a shephard.  

He was a Reverend, a PhD, and  natural Leader.  He was founder President of a prominent Chamber of Commerce called Caribbean-American Chamber of Commerce and Industry (CACCI).  For 35 years Roy was a highly regarded member of the community as well as with government. 

Dr. Hastick's constituency was very large and loyal to him. Roy represented the proud people of the Caribbean-American community.

Roy had a way of making everyone in a room feel important.  He knew everyone's name and had a story about each of them.  His patience with people was only surpassed by his vision and persistence in promoting God, community, and collaboration between people. 

Roy was a giant man among men.  I stood, with many others, on his shoulders of Leadership.  No room was too big for Roy Hastick. Everyone listened as a captive audience of common hearts as he spoke.

Roy defined life, and a better way to live it.

During his Chamber meetings and events, Roy recognized everybody.  He ran very helpful meetings. As founder of the Long Island City / Astoria Chamber of Commerce, Roy and I became close friends over a ten year period.  His wisdom, Leadership, and teaching are missed.

Roy understood that there are dreams floating around in the  air. 

Dr. Hastick always reminded CACCI members to pursue their dreams. He would say "Don't keep your dream to yourself."  Don't try to do it yourself. Others can help. 

Everyone at Roy's meeting had a chance to talk about their dreams and their work.  Everyone left with a handful of business cards.

He would say "Networking works", and that "Success takes Collaboration, Cooperation, Partnership, and Unity"

In life, you can have a dream!

Some men and women dream of landing on the moon.

Some dream of of owning a football team. Others want to start or grow a business.

What makes a man or woman get up in the morning and say "I want to start a  business".

What made Dr Hastick wake up and dream to build a Trade and Industry  Center for the Community ...and then have it become a reality. It is now 255 Units of affordable homes and residential property with a

CACCI TRADE CENTER

and Entrepreneur Business Center.

Dr. Hastick showed by example that in life, you can have a dream that becomes a realty!

255 Units CACCI TRADE CENTER

Entrepreneur Business Center. AMAZING LEADERSHIP.

EVERYBODY HAS A DREAM

To achieve this, we need to know the resources available and put those resources to work for members and for residents.

After most meeting, I would send Roy an email with some ideas for follow through or my feedback.  After one CACCI meeting, I sent him a note suggesting that everyone needs a "HORIZON PLAN". It was something I had done for myself for years in order to lift my horizons. I had a method to "THINK UP!" I suggested to Roy that each new member be assigned a mentor to help create a Horizon Plan.  

I created an only membership group that is named "HORIZON  PLAN" to symbolize and reflect the importance of Mentors and Mentees coming together to lift each others horizons.

Thank you, Dr. Roy Hastick

I want to share a story about an ingredient in my success that started when I was about 11 years old...and unfolded through time.

It is about BOUND DOCUMENTS IN MY ATTIC that later led to

binding machines with printed covers

I was INFLUENCED by my sister, Carole. She was not exactly a mentor.

I was rummaging around in the attic when I was about 10 or 11. My sister had gone to college and boxes of her things had been moved to a large attic storage.

One box contained some school work of hers from high school.  

I was suddenly impressed by documents that were BOUND and nicely presented. I remember thinking that the cover and  binding made everything look important.

Seems like a small thing, but it is a BIG thing.

Packaging adds VALUE. If you understand the value of binding a document, then you are already ahead of the curve.

I was installing a garden sprinkler system in my home years later. Several contractors came by to give an estimate.  One contractor came to survey the property and then brought back a proposal for a sprinkler system. It was nicely BOUND and had all the information I needed (in tabbed sections) to chose that company.  The BOUND proposal exuded professionalism.  It won the day. Lucky for me to have noticed.

In my earliest days in sales, I remember putting proposals together in binders. 

Fast forward, an M&A proposal was shared with me.  Wall Street knew the value of packaging. I had just formed Business Development Group,  a new Management Consultancy and M&A Advisory firm.  I wanted to have the highest  quality documents,  "black books", and  Business Briefs. I wanted mine  to have the same level of importance as a Wall Street firms.  So I studied binding systems and decided to make an investment in a system to beautifully bind my documents.  

WOW. Several thousand dollars and pieces of equipment later, supplies, and a corner of my storage room that was part of my office, and I had the most professional document binding anywhere! It was beautiful with gold embossed logo on maroon textured plastic covers that wrapped around the spine and covered the back.

When one of my documents landed on an executives desk, it was compelling. It looked like it deserved attention.

My sister, the sprinkler installer, and Wall Street  helped take me to a new level of professional documents...an essential component of success.

While it is possible that email and "decks" are the standard for today's high velocity business, I believe that the principles of traditional values will never go away. Google has trained everyone that clicks and chats matter, but that is their business model.  

The lesson of BINDING is that people will always place high value on a professionally prepared and presented idea or plan.

Thank you, my sister, Carole Daniels

PUBLISHER SAL MARINO '42 TO JOIN DEPAUW MEDIA WALL OF FAME

NOVEMBER 28, 1994

[NOTE: Arthur Rosenfield is a CHAPTER in Sal Marino's Book. "Arthur Rosenfield has the Secrets"]

A giant of the business press in America will be inducted into the DePauw University Media Wall of Fame on Friday, December 2. Sal Marino, president and chief executive officer of Penton Publishing, will join former inductees Barney Kilgore and Casey Hogate, both of the Wall Street Journal, in the Wall of Fame. The second annual induction ceremony is planned at 10 a.m. at the Center for Contemporary Media on campus, site of the Wall of Fame.

Sal Marino has been called the champion for editorial excellence in the business press. A 1942 graduate of DePauw, he heads a firm that publishes several business magazines, including Industry Week, Machine Design, Foundry and Automation. They are four of the most honored magazines in the industry.

"Sal Marino has set the modern-day standard for creative, inspirational, effective business publishing management," says Marshal W. Freeman, chief executive officer of Miller Freeman. "He has demonstrated how business publishing management can be made highly effective when driven by class and creativity." 

Marino began his career at Penton as promotion and research manager. In that job, he won several awards for his Fall Leaves East College 2007.jpgadvertising and direct mail campaigns. In 1963, he became publisher of Steel, a narrowly targeted magazine which he transformed into Industry Week, now the leading publication in the field. He became president of Penton Publishing, headquartered in Cleveland, in 1972. It was there he became an industry-wide advocate for magazines with a strong editorial mission. "The magazine that serves its readers first, serves its advertisers best," he says.

Marino graduated from DePauw with a degree in sociology. On campus, he was the city editor of The DePauw, the student newspaper, and president of the Freshman Interfraternity Council. He has served as president of the American Business Press and the Cleveland Advertising Club. He is the founder of the Publishing Management Institute at the Kellogg Graduate School of Management at Kent State University in Ohio.

He remains active as a DePauw alumnus, also. He is currently chairman of the Center for Contemporary Media advisory board and has been active in the Washington C. DePauw society, the Board of Visitors and the 50th Reunion Fundraising Drive, where he served as chairman.

Marino is the author of two books: Business Magazine Publishing Management and The Longer You Work, The Harder You Live.

Business Magazine Publishing: Creative Ideas on Management, Editorial, Selling Space, Promotion... and Boosting Profits

 Hardcover – March 1, 1992

by Sal Marino (Author)

[NOTE: Arthur Rosenfield is a CHAPTER in Sal Marino's Book. "Arthur Rosenfield has the Secrets"]

Sal Marino once wrote, "90% of Life is SHOWING UP".

Sal Marino, Chairman and CEO of Penton Publishing, has been the prime force in building one of the world's major business magazine companies, while at the same time enhancing the image and professionalism of the entire business publishing industry. This book is an inspiration and a challenge for his colleagues and competitors. In it, he has pulled together a career's worth of ideas and insights that have impacted the growth and profitability of business magazine publishing.

Management: Publishing is a "people" business. Marino tells how to search out and develop the characteristics that make a good publisher great.

Editorial: Proving that "the magazine that serves its readers first serves its advertisers best," Marino explains how any magazine's success ultimately depends on the quality and direction of its editorial pages.

Selling: Marino offers a gold mine of ideas on how to sell ad space and make advertisers sign up for more.

Promotion: An award-winning creative talent, Marino shares the lessons he has learned on generating ideas and putting together promotions that pull in more subscribers and increase the value of advertising.

Quality: A firm believer that no magazine can survive without a strong commitment to quality, Marino explains how to achieve excellence in every aspect of magazine publishing.

Outspoken, witty, thoughtful and provocative, Sal Marino will bring you inside the dynamic world of business magazine publishing, with a wealth of ideas that are shaping the future of his profession.

David Crosby was a Regional Manager for an Office of Petersen Publishing company in the early 1970's.  Petersen Publishing company was a pioneer in special interest magazines for active young men.  Aside from TEEN magazine, it published HOT ROD< MOTOR TREND, CAR CRAFT, GUNS & AMMO, SKIN DIVER, GOLF, WHEELS AFIELD, AND TRUE. It's circulation was over 2 million.

David Crosby was an expert Skeet and Trap shot gun enthusiast.  Skeet and Trap was a sport of the very elite class. David had associated with these men from the time he was a teen ager.  He absorbed the style of these wealthy men.  That included their business style.

Dave Crosby was an exceptional "schmoozer", communicator, persuader, closer, and disciplined manager. He had a knack for being very clear in his communication.

Dave was also a man who knew that his office need volume to survive and grow. He knew that revenue from the firearms company would not sustain his office and job.  TEEN magazine was much bigger for revenue and there were large advertisers in the region. 

I was hired for TEEN Magazine...and by the way, please try to sell the other Petersen Magazine to the TEEN class of marketers.

This began a breakthrough career of CONCEPT SELLING.

More than mentoring, David was encouraging and removed obstacles to clear the way for me to succeed.

Along with Dave, there was a new President of Petersen Publishing who came from a more disciplined background than the enthusiasts who were the backbone of the company.

During Fred Waingrow's first visit to Dave's Regional Office, Fred asked to see the Master List of Account we were hoping to sell.  I was used to this, because of prior jobs, but others were not.

I had created a strategic way to present and sell something I called THE PETERSEN ACTION GROUP.  I sold hundreds of advertising page to dozens of companies. It produced millions of dollars for the company.

The stories behind these sales are fun, and are part of the SFBDG STUDIO content programming.

Yes.  I learned to Trap & Skeet shoot too.

Thank you, David Crosby

Mark Pearlman is a Business Strategist. Media and Marketing Executive, and Non-Profit Activist with substantial  experience in financial, marketing, and organizational leadership

Mark collaborates with a select number of investment firms to develop and execute market-changing strategies to generate AUM and build a leadership position for the partnering firm. Currently, he collaborates with one of the largest China-based Asset Management firms to develop and execute a rollout strategy to build a market leadership position in the United States.

Previously, Mark was Executive Vice President of Business Strategy at The MDE Group, a pioneering wealth management firm with more than $1.3 billion in assets under management. With MDE,  Mark developed and launched Risk 3.0™, an innovative investment solution platform and a unique approach to risk.

Mark was part of the original executive team that launched the Fox News Channel under Roger Ailes in 1996. Previously, he held numerous management positions at CBS from 1978 to 1995 including Vice President, Business Development. He also helped build a Metromedia Company owned by John Kluge, where he held the position of Vice President, Market Strategy

Mark supports charitable causes through direct involvement with specific nonprofits. He is a former Chairman of the Children’s Museum of Manhattan and has funded and directed many Jewish community initiatives including the website JInsider and the MyHatikva initiative for the State of Israel. Mark was also a Board member of the Annenberg Foundation initiative in New York City for the arts and education. Mark launched an imprint called Sinai Live to publish multimedia e-books featuring prominent Jewish authors and teachers.

Mark is a graduate of Brandeis University and holds an MBA from the Sloan School at Massachusetts Institute of Technology.

Thank your,Mark Pearlman

Harry Dublinsky co-founded CollabNet with Mark Perlman. He brings years of experience in finance and deal making with major financial firms 

Harry works tirelessly to feed hundreds of VIP business leaders with daily knowledge, insights, and networking opportunities. CollabNet is a Beehive of opportunity and insight. It operates on WhatsApp with a sister service AlphaHunters Tech Network for Technology professionals.  Harry recently launched Stand with Israel on WhatsApp  He also regularly hosts live business meetings and networking meetings with speakers on cutting edge topics.  

Harry Dublinsky has a proven track record of providing business advisory services to institutions, high-net-worth individuals, family offices, and private companies.

Financial and Strategic Consulting via the Wilson Park Group 

A businessman and CPA with over three decades of extensive business experience, including public accounting (from Big 4 & national accounting firms), Harry is adept at servicing a high-profile clientele and has been actively involved in many complex client matters.

Such assignments include serving as a company’s fractional CFO, leading due diligence on transactions, internal audits, & advising startup companies. In December 2022, Harry became an Advisor to the CFO Squad.

Capital Introductory Platform 

My capital introductory platform is focused on raising equity for middle-market companies in real estate, operating companies, tech companies and start-ups.

I am a registered representative of Castle Placement, LLC, a FINRA/SIPC member broker-dealer (located at 1460 Broadway, New York, NY 10036) where I maintain my Series 82 and 63 Securities Licenses. All securities activities are conducted through Castle Placement. 

Real Estate Brokerage 

My Real Estate brokerage activities (investment sales & leasing) are conducted through Kassin Sabbagh Realty (KSR) where I maintain my Real estate license. 

Business Networking Activities 

As an avid networker, Harry has developed strong, working relationships with key industry leaders, public officials, family offices, high-net-worth individuals and entrepreneurs, often bringing together his client base at private forums to present new investment opportunities.

Harry has produced over 60 business events over the past decade, including co-founding the Global Leaders in Real Estate & EisnerAmper R/E Private Equity Summits (600+attendees). Such events are often referenced in major media outlets.

In 2017, Harry co-founded the Collabnet Network which brings together Industry Leaders to share actionable insights in a collegial environment. www.thecollabnet.com. In response to Covid, Harry successfully established the Collabnet Network on WhatsApp. Additionally, Harry established the Real Estate Financial Professionals Group on LinkedIn (>1,100 members) 

Licensure, Organizations 

Harry is a licensed CPA in NY and NJ and a member of the American Institute of CPAs & the NYS Society of CPAs where he served as chair of the Real Estate Committee.

Thank you, Harry Dublinsky

Author of "Learning How To Govern".

Peter F. Vallone served as Speaker of the New York City Council from 1986 through 2001 and represented the 22nd Councilmanic District in Queens since 1974. Peter was the Democratic nominee for Governor in 1998 and a candidate for Mayor in 2001. As Speaker, Peter was the City’s top legislator and was responsible for making the City Council an equal partner in New York City government. Peter’s ability to reach all levels of New York City, State and Federal government is unparalleled, and his vast experience results in the achievement of short and long term goals for C&V clients.

Thank you, Peter Vallone, SR

• Speaks at industry events and sales meetings for suppliers of Cosmetics/Beauty/Personal Care, OTC/Health & Wellness/Convenience Food/General Mdse, providing industry perspective and candid commentary 

• Provides a downloadable industry overview, including retail trends, chain profiles, consumer shopping behaviors, category performance data, etc. 

• Connects new and mid-sized suppliers and international companies seeking qualified selling organizations, including a Master Brokers or a regional broker network to cover F/D/M retail chains. 

• Provides high-level chain "door openers" for manufacturers with unique products or services

• Secures private investment for start-ups and mid-sized suppliers

Specialties: CPG: Cosmetics/Beauty/Personal Care, OTC/Health & Wellness/Convenience Food/General Mdse• Speaks at industry events and sales meetings for suppliers of Cosmetics/Beauty/Personal Care, OTC/Health & Wellness/Convenience Food/General Mdse, providing industry perspective and candid commentary • Provides a downloadable industry overview, including retail trends, chain profiles, consumer shopping behaviors, category performance data, etc. • Connects new and mid-sized suppliers and international companies seeking qualified selling organizations, including a Master Brokers or a regional broker network to cover F/D/M retail chains. • Provides high-level chain "door openers" for manufacturers with unique products or services • Secures private investment for start-ups and mid-sized suppliers Specialties: CPG: Cosmetics/Beauty/Personal Care, OTC/Health & Wellness/Convenience Food/General Mdse

Thank you, Jay Forbes

Marty Shannon passed away in 2020.  He was a genius level, extraordinary computer engineer who was  employed as a youth by Bell Labs.

Marty helped me develop knowledge about internet computer server administration and programming when I was building and investing in service for business and consumers.

He was a consultant to companies like Doubleclick.

Marty was a fun, happy man who enjoyed his life. We had a very good friendship. He is missed. 

Summary

Technical: Sr. Linux Administrator with excellent LAMP (Linux, Apache, MySQL, Perl/PHP), scripting and documentation skills.

Operations: Strong operational experience and the ability to meet or exceed SLAs using intense monitoring/alerting (Zabbix).

Experience: Red Hat/CentOS, Scripting (Bash, Perl), Storage (SAN/NAS/iSCSI), Load Balancers (Netscaler), GSLB (Netscaler).

Skills

Certified (RHCE) as a Linux Engineer, #805299052700034, including skills in Kernel configuration and device drivers.  

Fluent in UNIX/Linux networking tools, TCP/IP architecture and administration, and security and firewalls. 

Expert level skills in deploying and managing open source monitoring and alerting facilities (i.e., Zabbix). 

Strong programming, scripting and code porting abilities (Bash, Perl, C).

Actively managed Fiber Channel SAN, iSCSI, and NAS using 3PAR/EMC/Brocade and NAS (Netgear ReadyNAS).

Backup experience includes AMANDA, Legato, Tivoli Storage Manager (TSM). 

Participation in 24/7 on-call rotation in all System Administrator positions.

Work Experience

Senior System Administrator; eMusic.com, Inc., New York, NY 08/2013 – 10/2013

Significant Projects:

Datacenter: move to new offices.

Zabbix: created prototype development/staging instance.

NAS/S3: created prototype synchronization of local storage to the cloud (27TB) using bash and s3tool.

Senior System Administrator, New York Times, New York, NY 04/2012 – 10/2012

Significant Projects:

Zabbix: Enhanced existing development instance, promoted that to production (886 hosts, 90574 data items; 39531 triggers), and applied template generation scripts (Perl) to ~2 dozen routers/switches/load balancers to monitor link-down situations, Netscaler vserver traffic and sessions using SNMP.  Converted custom Nagios application checks and mimicked generation of graphs from Cacti instances to Zabbix.

Production: Provided Operations support for replatform of video feeds as part of ongoing datacenter migration.

Consultant, IDT.com, Newark, NJ 10/2011 – 12/2011

Significant Projects:

System Mapper: collecting configurations of F5 GTMs/LTMs, Apache httpd.conf & IIS environment.xml, Ruby database.yml, Oracle tnsnames.ora to produce a map of all possible paths from GTM through VIPs, through application/web servers through database alias to database hosts/schemas (Oracle and MySQL) – and the reverse map.  All code in Perl.

DNS rationalization: collecting BIND zone files from ~900 domains (as a result of corporate mergers), generating proper reverse zone files, and inserting all those under UNIXVZ/iDNS to allow different (sub-)organizations to manage their own zones.  Zone file rationalization and reverse zone generation code in Perl.

YUM repository: created a local yum repository for CentOS 5.x releases (production forbidden external access).

Senior Systems Administrator, Linkshare.com, New York, NY                                              09/2008 - 07/2011

Supported 3 Data Centers supporting ~750 IBM/HP Blades and Dell/HP servers.

Significant Projects: 

Zabbix: rebuilt big brother monitoring using open source Zabbix monitoring (50,000 data items, SNMP, MySQL); extended Zabbix to do problem escalation.

Web Server: worked with development to identify and tune high volume Apache web service, and implemented work around for memory leaks.  Instantiated AWSTAT (open source web analysis tool).

Log Archiver Developed, deployed, and managed a multithreaded log archival system with automatic expiration on both client and archive servers.  (Perl, bash, rsync, ssh.) 

Documentation: "best practices" for RPM spec files, as used for internal software assemblies.  (RPM, prep, mock.) 

Production/Operations System Engineer, Answers.com, New York, NY                                               09/2005 - 09/2008

Supported 2 datacenters supporting ~400 Dell/HP servers.

Significant Projects:

Zabbix: Deployed and customized multi-site monitoring using open source Zabbix monitoring (15,000 data items, SNMP, MySQL). Integrated open source RT ticketing system to Zabbix installation.  (RT, MySQL, Linux.)

SNMP/RRDTOOL: Implemented data collection over SNMP and graphing via RRDTOOL to provide web accessible performance, activity, and resource data for both network and system statistics.  (Red Hat Linux; Perl, RRDTOOL).  (Subsequently replaced by Zabbix.)

Log Archiver: Developed, deployed, and managed a multithreaded log archival system and analysis.  (Perl, bash, rsync, ssh, awstats, Linux.) 

Production Deployment: Created a specialized software update and deployment system for production web services.  (bash, Apache, MySQL, Jboss.) 

Consultant, BizWiz.com, New York, NY 04/2002 - 09/2005 

Significant Projects:

Development: Created database-driven advertisement delivery across a large multi-domain business site.  (Red Hat Linux; Apache, Perl, MySQL.) 

Maintenance: Upgraded a large multi-domain business site from Red Hat 7 to Red Hat Fedora Core 3 & 4, while preserving and upgrading pre-existing Apache 1 virtual hosts to Apache 2, and upgrading a vast assortment of Perl 4 scripts to Perl 5 using modules.  This project also included instantiating firewalls and many other security enhancements, as well as filesystem backup facilities.  (Linux; Apache, Perl, iptables, NTP, syslog, Amanda.) 

Consultant for several firms (one-off contracts) 04/2003 - 07/2005 

Participated in the development of a specialized real estate property management web application.  (Windows; Apache, PHP, MySQL.) 

Ported a web traffic analysis application from 64-bit Solaris platform to 32-bit Linux platform.  (Solaris, Linux; C.) 

Created a log analysis tool for counting and aggregating web site view and click-through counts that ran 7 times as fast as its predecessor.  (Linux; Perl, C.) 

Unix System Administrator, Reader's Digest Association, Pleasantville, NY 04/2002 - 12/2003 

Enhanced "input security" for a multi-platform web traffic analysis application by preventing buffer overruns.  (Linux, Solaris; C.) 

Consultant, yNetworks, Inc., Jersey City, NJ 04/2001 - 04/2002

Designed and implemented custom file backup and restoration packages for networked and standalone facilities based on differing requirements.  (BSD UNIX 4.1, DEC UNIX System V Release 3, C, Shell.) 

Freelance Consultant, 2 failed startups 01/2001 - 04/2001

Adviser, BizWiz.com, New York, NY 06/2000 - 12/2001

Instantiated sendmail/procmail/spamassassin email processing for a large multi-domain business.  (Red Hat Linux; Sendmail, Procmail, SpamAssassin, DNS.) 

Senior System Administrator, failed startup 01/2000 - 05/2000

Senior Engineer, USWeb/CKS, New York, NY 05/1998 - 12/1999

Significant Projects:

Backups: Migrated and expanded an existing Windows NT based backup solution to a Linux base using AMANDA and Samba.  Previous installation backed up only Windows systems; expanded installation backed up all servers: Linux, SunOS, Solaris, Windows.  (Red Hat Linux, AMANDA, Samba, SunOS, Solaris.) 

Infrastructure: Migrated an existing Windows NT based DHCP installation to a Linux base using ISC's DHCPD; designed and implemented dynamic DNS updates (forward and reverse) using Perl and ISC's BIND.  (Red Hat Linux, DHCPD, BIND, Perl.) 

Infrastructure: Migrated printer and file sharing services from Windows NT to Linux.  (Windows NT, Red Hat Linux, Samba.) 

Development: Created scripts to validate form-based data and use that data to instantiate multiple accounts per customer and multiple General Ledger ids per account in a pre-existing Portal Software Infranet installation according to client requirements.  (Solaris; Perl.) 

Integration: Interfaced an existing voice over IP product using TCP/IP to Portal Software's Infranet per client's specification, enhanced and customized HTML and CGI scripts to provide both end-user and administration access, and produced tools to extract, manipulate, and restore custom pricing plans.  (Windows NT; C, C++, HTML, Perl.) 

Senior Unix Administrator, IMS, Inc., New York, NY 06/1997 - 05/1998

Significant Projects:

Backups: Reimplemented an existing Legato Networker installation to add the capabilities of off-site tape storage tracking and true tape recycling.  (Solaris, Legato Networker, Box Hill.) 

Senior Manager System Programming, SIAC, Brooklyn, NY 10/1996 - 01/1997

Significant Projects:

Security: Participated in implementation of redundant, multi-network proxy-based intranet firewalls to secure both external and internal traffic.  (DNS, Gauntlet, HP-UX.) 

Consultant, TIAA-CREF, New York, NY 04/1992 - 10/1996

Administered 350+ networked Sun workstations.  (NFS, NIS, DNS, NTP, SunOS, Solaris, Wellfleet/Bay, Cisco.) 

Significant Projects:

Network: Architected large single site TCP/IP network, migrating thin-wire flat topology to twisted-pair and FDDI routed technology.  (SunOS, Solaris, Cabletron, Cisco, Wellfleet/Bay.) 

Security: Developed a security strategy for a TCP/IP network.  (Cops, Crack.) 

Security: Implemented intranet screening routers.  (Cisco.) 

Security: Implemented a dual-homed, dual-screened proxy-based firewall to connect to the Internet.  (DNS, NTP, Gauntlet, Satan, ISS, SunOS, Solaris.) 

Freelance Consultant, Munidex, Inc., Fort Lee, NJ 05/1991 - 03/1992

Developed custom applications for municipal applications.  (MS-DOS, Clipper.) 

Freelance Consultant, Westmark, Inc., Warren, NJ 05/1991 - 03/1992

Developed report generators for banking applications.  (MS-DOS, C.) 

Member of Technical Staff, Bell Laboratories, Murray Hill, Summit, & Liberty Corner, NJ 12/1975 - 05/1991

Administered cluster of 25 DEC VAX-11s networked via Datakit VCS.  (Bell Labs Research UNIX 8th Edition, C, Shell, UUCP.) 

Administered cluster of networked DEC VAX-11s, PDP-11s, AT&T 3B2s.  (BSD UNIX 4.1, AT&T UNIX System V Release 3, C, Shell, UUCP.) 

Significant Projects:

Development: Enhanced performance of both system-interface and networking portions of a source administration package by 50%.  (C++.) 

Development: Designed and developed a source code administration program requiring access to multiple databases with audit log and semi-automated backout.  (C++.) 

Kernel: Enhanced console device driver performance by 75% for 80286 UNIX kernel.  (C, Assembler.) 

Kernel: Ported kernel code from Intel 80286 to Motorola 68010 processors, and vice versa.  (C, Assembler.) 

Kernel: Performed interrupt latency analysis and added preemption points to UNIX kernel to enhance real-time response.  (AT&T UNIX System V Release 3.2, C, Assembler.) 

Kernel: Added protocol level to serial line multiplexer device driver.  (C.) 

Development: Sole developer for Portable Code Improver (assembly language "optimizer" back-end for C compilers).  (DEC PDP-11, DEC VAX-11, and AT&T 3B2 assembly languages.) 

Thank you, Marty Shannon

During 2020, my friend Adrea Dunn was a pioneer host of a WhatsApp service for VIP's, HNWI. UHNWI, and high level people interested in Impact Investing.  Adrea is a licensed Financial Advisor who worked  for Morgan Stanley at the time. She is an extraordinarily talented and innovative communicator, author, and connector, She is highly regarded and respected for her AUTHORITY and capabilities by the most powerful people in the world.

The following profile is by NY Weekly Staff   April 28, 2022 in
Business 

Adria L. Dunn is an entrepreneur, world traveler, and philanthropist. Adria grew up in a small town in Wisconsin and moved to Chicago to Study Journalism at Columbia College. The years that followed were a whirlwind. Immediately following her graduation, she landed a job as a commodity broker for the Chicago Board of Trade. She would continue a career in finance spanning fifteen years, including many years working in private banking in Asia and the United States.  

During her years living and working in Asia Adria became extremely interested in philanthropy. She volunteered and put together events to raise funds for various philanthropic causes. In fact, her mantra for life and business is to “give back”. She often talks about the “dharma chakra”- the wheel of dharma.” The idea is that you can either spin your wheel forward by giving or backward by taking. When the wheel spins forward, water flows back to you. When you spin the wheel backwards, you push the water away. Whether she was working in private banking, raising funds for charity or developing connections with individuals around the globe, she always operated with the mindset of what we give we will receive a hundredfold and that it is extremely important to have an abundance mindset as opposed to a scarcity mindset. “There is plenty for everyone, just as plants in the forest share sunlight, earth and water.” 

While returning from a business trip, shortly before the pandemic started, Adria randomly connected 80 leaders she knew in a single whatsapp chat on her phone. The idea may sound mad but this small decision became a ripple effect which led to her now business, The Vine Global Impact, which has since saved lives, raised millions for charity and even changed laws in countries. Her network has grown to 600+ family offices from more than 60 countries who discuss social impact and find ways to make the world a better place every day.

[Profile of Adria Dunn's career as a Speaker at 'AI for Good - ITU']

The Vine is a social impact network that bridges world leaders, family offices and philanthropists to facilitate positive impact globally.

Adria’s career started in Chicago as a futures and foreign exchange broker at the Board of Trade. In 2009 she moved to Singapore spending 10 years working across the region. It was there that she shifted her career into private wealth management and joined Coutts & Co. While in Asia she also created her own beverage company 108 Tea which she later exited.

After moving back West, Adria was a financial advisor for Morgan Stanley and has since left to run her own company, The Vine™, a private network of more than 7,000 family offices, governments and philanthropists that are interested in impact. The Vine will soon be an artificial intelligence company that bridges world leaders in a safe space.

Adria considers herself ‘charity agnostic’, she loves all things equestrian, and is a writer. She recently published a bestselling book of hope with world leaders called, ‘The Vine: Messages of Hope from Around the World.’ Writers include, the Dalai Lama, Jane Goodall, Sylvia Earle, Andrew Jackson Young and Djimon Hounsou.

Her mission is utilise AI as a tool to create connections for cultural diplomacy so that societies can grow together and not apart.

Organization

The Vine

Profession

Philanthropist & Author

Social media

Thank you, Adrea Dunn

Congress woman Maloney praised Arthur Rosenfield as "THE CAN DO MAN" at his inauguration as Founder and President of the Long Island City/Astoria Chamber of Commerce.

Congresswoman Maloney encouraged the formation of the Chamber which was in her District. She enthusiastically supported the Chamber and its contribution to the spectacular growth of New York City through our Place-making Strategy and Community Symposiums.

First elected to Congress in 1992, Carolyn B. Maloney is a recognized national leader with extensive accomplishments on financial services, national security, the economy, and women’s issues. She is currently Chairwoman of the House Committee on Oversight and Reform, the first woman to hold this position. 

Maloney has authored and passed more than 74 measures, either as stand-alone bills or as measures incorporated into larger legislation packages. Twelve of these bills were signed into law at formal (and rare) Presidential Signing Ceremonies.  She has authored landmark legislation including the James Zadroga 9/11 Health and Compensation Act and its reauthorization to make sure all those suffering health aliments associated with 9/11 get the medical care and compensation they need and deserve; the Debbie Smith Act, which increases funding for law enforcement to process DNA rape kits and has been called ‘the most important anti-rape legislation in history;’ and the Credit CARD Act, also known as the Credit Cardholders’ Bill of Rights, which according to the Consumer Financial Protection Bureau (CFPB), has saved consumers more than $16 billion annually since it was signed into law in 2009. Her legislative achievements have been featured in three films: the documentary The Card Game, the documentary Overdrawn!, and the movie A Life Interrupted.

Rep. Maloney’s career has been a series of firsts. She is the first woman to represent New York’s 12th Congressional District; the first woman to represent New York City’s 7th Councilmanic district (where she was the first woman to give birth while in office); and was the first woman to Chair the Joint Economic Committee, a House and Senate panel that examines and addresses the nation’s most pressing economic issues. Only 18 women in history have chaired Congressional committees. Maloney is the author of Rumors of our Progress Have Been Greatly Exaggerated: Why Women’s Lives Aren’t Getting any Easier and how we can Make Real Progress for Ourselves and Our Daughters, which has been used as a textbook in women’s studies courses.

In addition to serving as Chairwoman of the House Committee on Oversight and Reform, Maloney is a senior member of the House Financial Services Committee and the Joint Economic Committee. In the House Democratic Caucus, she has served as a Regional Whip and as Vice-Chair of the House Democratic Steering and Policy Committee.

On the House Financial Services Committee she has worked to modernize financial services laws and regulations, strengthen consumer protections, and institute more vigilant oversight of the safety and soundness of our nation’s banking industry. In the 114th Congress, she was selected by her Committee colleagues to be Ranking Member on the Subcommittee on Capital Markets and Government Sponsored Enterprises and continued in this position in the 115th Congress. She continues her membership on the Subcommittee on Financial Institutions and Consumer Credit (which she chaired in the 109th and 110th Congresses, and where she served as Ranking Member in the 112th Congress), and also serves on the newly created Subcommittee on Terrorism and Illicit Finance.

Maloney served on the historic conference committee for the Dodd-Frank financial reforms, which also created the Consumer Financial Protection Bureau. Her Credit Cardholders’ Bill of Rights (the Credit CARD Act) was signed into law by President Obama in Spring of 2009. She is currently working to curb the use of anonymous shell companies that finance illicit drugs, human trafficking, and terrorism.

As a senior member of the House Committee on Oversight and Reform, Maloney’s legislation has helped government work more efficiently and has saved hundreds of millions in taxpayer dollars. 

As co-founder of the House 9/11 Commission Caucus, Maloney helped author and pass legislation which created the 9/11 Commission and, later, to implement all of the 9/11 Commission’s recommendations for improving intelligence gathering—described as the most influential intelligence bill in decades. The James Zadroga 9/11 Health Care and Compensation Act, her bill to provide health care and compensation for 9/11 first responders, residents and workers near Ground Zero passed Congress in late 2010 was signed into law by President Obama on January 2, 2011. The Zadroga Act's World Trade Center Health Program was permanently extended, and the September 11th Victim Compensation Fund was fully funded by the bill’s reauthorization with an allocation of $8 billion in December 2015.

A champion for domestic and international women’s issues, Rep. Maloney has authored and helped pass legislation that targets sex trafficking, including the first bill that focused on the ‘demand’ side of human trafficking to punish the perpetrators of these heinous crimes. She is co-chair of the Congressional Caucus on Human Trafficking, and co-chair of the Trafficking Task Force of the Congressional Caucus for Women’s Issues.

During her first term in Congress, Rep. Maloney passed legislation that provides annual mammograms for women on Medicare. Her legislation to create Women’s Health Offices in five Federal agencies was part of the landmark health care reform legislation, the Affordable Care Act, signed by President Obama.

New York City has no stronger advocate in Congress than Maloney. She has delivered more than $10 billion in federal aid to New York City, including billions of dollars for the two largest transit construction projects in the nation, the Second Avenue Subway and the East Side Access project, both of which run through her district, and have helped create thousands of jobs in New York. Among other projects she has secured federal funding for are: $670 million for replacing the Kosciuszko Bridge, $37.9 million for the Floating Hospital, $4.4 million for new ferries, $20 million for Dutch Kills Green, $27 million for Queensbridge roof repairs, and more than $300 million in federal grants for high-speed rail improvement projects in the Sunnyside Rail Yards.

During her time on the New York City Council, then Councilmember Maloney led the effort to implement Vendex and ensure city contracts were bidded and awarded responsibly. She has introduced similar legislation at the federal level.

Maloney has received numerous awards and honors during her time in office, including the TMG-eMedia Thought Leaders in Business Award; the Manhattan Chamber of Commerce Outstanding Service Award; the CUNY Women’s Leadership Award; the Eleanor’s Legacy Eleanor Roosevelt Trailblazer of Democracy Award; the Humane Society of the United States Humane Advocate Award; the Business and Professional Women’s Club of New York State Outstanding Legislator Award; the Center for Women’s Policy Studies Jessie Bernard Wise Women’s Award; and the Planned Parenthood Responsible Choices Award. In 2003, she was the only legislator selected as part of the Ms. Magazine “Fifty Women Who Made a Difference” list. Maloney was recently named one of Women’s eNews 21 Leaders for the 21st Century in May 2017.In March of 2020, Rep. Maloney was named the first-ever honorary member of the National Treasury Employees Union (NTEU) for her work on behalf of federal employees and her paid parental leave legislation.

Rep. Maloney has been recognized not only by her peers in Congress but also by outside groups for her ability to elicit change. GovTrack awarded her the top spot among House Democrats in their “Leadership Score” category – indicating her great ability to get cosponsors on her bills.

Maloney is currently a member of Women’s Forum Inc., the Council on Foreign Relations, Women’s City Club, Alice Paul Institute, Eleanor Roosevelt Legacy, Financial Women’s Association, National Organization for Women, National Association of Business and Professional Women, New York Landmarks Conservancy, and CIVITAS.

She is an Eleanor Roosevelt Distinguished Member of the NY Junior League.

She is the founder and Co-Chair of the House Caucus on Hellenic Issues.

Maloney attained a first-degree black belt in Taekwondo in January 2007.

Thank you, Congresswoman Carolyn B. Maloney

My wife is my best friend. 

My wife's keen wisdom and judgment guides me.  She anticipates everything.

She has great character. Her insight into people and situations is uncanny.

She is very strong and stands with me as a partner in our business.

Through the years, my very beautiful wife has been supportive,  patient, and sacrificing as a wife and encouraging as a mother to our children since 1968.

More than that, she listens carefully to every daily situation and makes constructive suggestions at every moment and every twist and turn of business and life.  

On every major decision she has valuable opinions and strong suggestions. I always say "she is the best business person I know". Her sense of timing and negotiating points are uncanny.

My wife loves words. Because of that she has gifted talent to creates pithy phrases. It is a a valuable knack for PR.

My wife is guided by God, is patient with business situations, sees things with a long view, and sees with her heart. That is her core strength.

She is a giant AUTHORITY on human nature.

I thank the young man who found her and continues to make her my life mate today.

She is a brave woman who continues to be committed to the dreams that we share...which often come with obstacles.   As Richard Groberg once said, "LIFE HAS MANY TWISTS AND TURNS".

Thank you, my best friend

In early 1983, as I was forming a consultancy to work with to level management, I read five books by Peter Drucker. Then again, in 2010, I read Drucker's book for Nonprofit organizations.   I read these books not to quote him, but to understand and apply his concepts. 

Peter Drucker (November 19, 1909 – November 11, 2005) was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and invented the concepts known as management by objectives and self-control,[1] and he has been described as "the founder of modern management".[2]

Drucker's books and articles, both scholarly and popular, explored how humans are organized across the business, government, and nonprofit sectors of society.[3] He is one of the best-known and most widely influential thinkers and writers on the subject of management theory and practice. His writings have predicted many of the major developments of the late twentieth century, including privatization and decentralization; the rise of Japan to economic world power; the decisive importance of marketing; and the emergence of the information society with its necessity of lifelong learning.[4] In 1959, Drucker coined the term "knowledge worker", and later in his life considered knowledge-worker productivity to be the next frontier of management.[5]

Drucker's career as a business thinker took off in 1942, when his initial writings on politics and society won him access to the internal workings of General Motors (GM), one of the largest companies in the world at that time. His experiences in Europe had left him fascinated with the problem of authority. He shared his fascination with Donaldson Brown, the mastermind behind the administrative controls at GM. In 1943 Brown invited him in to conduct what might be called a "political audit": a two-year social-scientific analysis of the corporation. Drucker attended every board meeting, interviewed employees, and analyzed production and decision-making processes.

The resulting book, Concept of the Corporation, popularized GM's multidivisional structure and led to numerous articles, consulting engagements, and additional books. GM, however, was hardly thrilled with the final product. Drucker had suggested that the auto giant might want to re-examine a host of long-standing policies on customer relations, dealer relations, employee relations and more. Inside the corporation, Drucker's counsel was viewed as hypercritical. GM's revered chairman, Alfred Sloan, was so upset about the book that he "simply treated it as if it did not exist," Drucker later recalled, "never mentioning it and never allowing it to be mentioned in his presence."[24]

Drucker taught that management is "a liberal art", and he infused his management advice with interdisciplinary lessons from history, sociology, psychology, philosophy, culture and religion.[3] He also believed strongly that all institutions, including those in the private sector, have a responsibility to the whole of society. "The fact is," Drucker wrote in his 1973 Management: Tasks, Responsibilities, Practices, "that in modern society there is no other leadership group but managers. If the managers of our major institutions, and especially of business, do not take responsibility for the common good, no one else can or will."[25]

Drucker was intrigued by employees who knew more about certain subjects than their bosses or colleagues, and yet had to cooperate with others in a large organization. Rather than simply glorify the phenomenon as the epitome of human progress, Drucker analyzed it, and explained how it challenged the common thinking about how organizations should be run.

His approach worked well in the increasingly mature business world of the second half of the twentieth century. By that time large corporations had developed the basic manufacturing efficiencies and managerial hierarchies of mass production. Executives thought they knew how to run companies, and Drucker took it upon himself to poke holes in their beliefs, lest organizations become stale. But he did so in a sympathetic way. He assumed that his readers were intelligent, rational, hardworking people of goodwill.[26] If their organizations struggled, he believed it was usually because of outdated ideas, a narrow conception of problems, or internal misunderstandings.

Drucker developed an extensive consulting business built around his personal relationship with top management. He became legendary among many of post-war Japan's new business leaders trying to rebuild their war-torn homeland. He advised the heads of General Motors, Sears, General Electric, W.R. Grace and IBM, among many others. Over time he offered his management advice to nonprofits like the American Red Cross and the Salvation Army. His advice was eagerly sought by the senior executives of the Adela Investment Company, a private initiative of the world's multinational corporations to promote investment in the developing countries of Latin America.[27]

Key ideas

Decentralization and simplification.[30] Drucker discounted the command and control model and asserted that companies work best when they are decentralized. According to Drucker, corporations tend to produce too many products, hire employees they don't need (when a better solution would be outsourcing), and expand into economic sectors that they should avoid.

The prediction of the decline and marginalization of the "blue collar" worker.[31]

The concept of what eventually came to be known as "outsourcing".[32] He used the example of "front room" and "back room" of each business: a company should be engaged in only the front room activities that are critical to supporting its core business. Back room activities should be handed over to other companies, for whom these tasks are the front room activities.

The importance of the nonprofit sector,[33] which he calls the third sector (the private and government sectors being the first two). Non-Governmental Organizations (NGOs) play crucial roles in the economies of countries around the world.

A profound skepticism of macroeconomic theory.[34] Drucker contended that economists of all schools fail to explain significant aspects of modern economies.

A lament that the sole focus of microeconomics is price. Drucker noted that microeconomics fails to show what products actually do for us,[35] thereby stimulating commercial interest in how to calculate what products actually do for us from their price.

Economic chain costing: the idea that a competitive company needs to know the costs of its entire economic chain, not simply the costs for which it is responsible as an individual business within that chain. "What matters ... is the economic reality, the costs of the entire [production] process, regardless of who owns what."[36]

Respect for the worker: Drucker believed that employees are assets not liabilities. He taught that knowledgeable workers are the essential ingredients of the modern economy, and that a hybrid management model is the sole method of demonstrating an employee's value to the organization. Central to this philosophy is the view that people are an organization's most valuable resource, and that a manager's job is both to prepare people to perform and to give them freedom to do so.[37]

A belief in what he called "the sickness of government". Drucker made nonpartisan claims that government is often unable or unwilling to provide new services that people need and/or want, though he believed that this condition is not intrinsic to the form of government. The chapter "The Sickness of Government",[38] in his book The Age of Discontinuity, formed the basis of New Public Management,[39] a theory of public administration that dominated the discipline in the 1980s and 1990s.

The need for "planned abandonment". Businesses and governments have a natural human tendency to cling to "yesterday's successes" rather than seeing when they are no longer useful.[40]

A belief that taking action without thinking is the cause of every failure.

The need for community. Early in his career, Drucker predicted the "end of economic man" and advocated the creation of a "plant community",[41] where an individual's social needs could be met. He later acknowledged that the plant community never materialized, and by the 1980s, suggested that volunteering in the nonprofit sector was the key to fostering a healthy society where people found a sense of belonging and civic pride.[42]

The need to manage business by balancing a variety of needs and goals, rather than subordinating an institution to a single value.[43][44] This concept of management by objectives and self-control forms the keynote of his 1954 landmark The Practice of Management.[45]

A company's primary responsibility is to serve its customers. Profit is not the primary goal, but rather an essential condition for the company's continued existence and sustainability.[46]

A belief in the notion that great companies could stand among mankind's noblest inventions.[47]

"Do what you do best and outsource the rest" is a business tagline first "coined and developed"[48] in the 1990s by Drucker.[49] The slogan was used primarily to advocate outsourcing as a viable business strategy. Drucker began explaining the concept of outsourcing as early as 1989 in his Wall Street Journal (WSJ) article entitled "Sell the Mailroom."[50]

Thank you, Peter Drucker

People who set a good example of the American Dream, are Mentors for me.

The story I want to tell about Darron and Eleana has to do with a commitment to quality + customer service, and KNOWING THE CUSTOMER'S CUSTOMER through field work. It is essential to making successful proposals with AUTHORITY.  [Readers of this profile will find these strategies in sections of SFBDG's STUDIO in COMPETING EFFECTIVELY and AUTHORITY INTELLIGENCE.]

For example, to sell into major retailer who offer high volume and high velocity of product movement, Darron and Eleana requested and received authorization to do sampling in stores across America.  They had confidence in their product. They knew the customer's customer (the public) would prefer their coffee. They got in their car and traveled throughout the United States, even driving to Alaska, to meet the public and sample their coffee in stores.

You have to admire that!

Another quality to admire is Darron's sense of marketing and the investment he has made to create a high quality video production company to provide marketing and video production support for his company and his customers.

Innovation is another quality that make Darron and Eleana worthy mentors. In recent years, the company has created major breakthroughs in new high volume buyers of roast to order brands. It is confidential, but I am aware of the volume that is being driven by new strategies, and it is a powerful story.

Darron and Eleana are both bold and not afraid of BIG IDEAS.  They have taken the risks of expansion into new countries and are global.  They have created innovative products like Infused Coffee.

Finally, Darron and Eleana are grateful and generous people who have been supportive to others through Impact Investing.

Once again, there is much to admire in their community minded leadership...the kind that consultant and author PETER DRUCKER advocated as corporate responsibility. 

Darron and Eleana Burke are Co-Founders of Burke Brands. Darron is CEO and central brand image of Cafe Don Pablo. The company is in the Coffee Growing and Roasting business with very prominent customers for both his brands as well as private labels for prominent HIGH VOLUME retailers like Walmart and Costco, Sam's Club, direct marketers like Amazon, and celebrities.  His COFFEE is very popular because the company roasts in small batches with high quality control. The company's coffee is always very flavorful and aromatic because it is always very FRESH from high quality beans....carefully roasted in small batches.

Through dedication to quality, Don Pablo Coffee has become a very popular brand with consumers. People become loyal to its fresh roasted flavor and innovative products such as infused coffees.  Grocery Retailers love its attractive packaging, profit margins, and the customer loyalty it creates for stores.   

DON PABLO COFFEE GROWERS & ROASTER was established in 2004, Don Pablo Coffee is a family owned, vertically integrated coffee company located in Miami, Florida.  They  grow their own coffee in Colombia, S.A. and purchase only the highest quality Arabica specialty coffee beans from all over the world. 

Their partnership with the largest private coffee milling and exporting company in Latin America allows them to select the top 1% of Arabica coffee beans available. They small batch roast all their Specialty Coffees to order to deliver the highest quality, freshly roasted specialty coffees to their valued customers within days of roasting.  

Website    http://www.cafedonpablo.com   

https://drive.google.com/file/d/1-qAVMuqU_UF63RsvNvtbsyPB-pdYd0_Q/view?usp=drivesdk  

https://www.amazon.com/stores/page/33B24BB7-F731-4349-B344-F225E46853CE  

Infused Coffee    https://now1.tv/2018/07/23/cafe-don-pablo-announces-infused-gourmet-coffee/             

Contact information:

Darron Burke

dburke@burkebrands.com

Cell: 786-512-1473

Miami, Florida

Website: 

https://burkebrands.com/

LinkedIn: https://www.linkedin.com/in/darron-don-pablo-burke-1597547

Thank you, Darron and Eleana Burke...Masters of the Braided Rope Lifeline.

As Vice President of Sales, Reese Musgrave had important impact on the lives of several executives at Lebhar Friedman Publishing Company.

Lebhar Friedman was a company dedicated to chain store retailing at a time when retailing was changing because multiunit professional companies were trending. The philosophy of the founding principals was that the company sales representatives should be considered experts in sales and marketing in the retail segment.  

To make that strategy work, Reese Musgrave was recruited from the most successful retail marketing company in the world...PROCTOR & GAMBLE.  It was uncommon for an advertising sales organization to have anyone on staff who actually walked the walk of PROCTOR & GAMBLE.

Who better to run a stellar sales organization than a sales executive from PROCTOR & GAMBLE!

Reese Musgrave was gifted in organization, structure, content, and style.

• Disciplined Recruiting and Hiring Practices and Strategy

• Disciplined Training

• Buddy Training and Executive Travel with Sales Representatives

• Sales Manual

• Sales and Sales Management Evaluation

• Sales Contract

• Territory Assignments

• Sales Organization Hierarchy

• Sales Compensation Structure and Strategy

• Implementation of AUTHORITY SELLING through Expert FIELD KNOWLEDGE

• Diligent internal communication and knowledge improvement / sharing through call reports and field reports from contacts within the entire food chain of retail product movement

• Annual and Semi Annual Meeting

The company also had a disciplined annual Horizon Planning process which Reese Musgrave participated in as an executive of the company. 

Over the years, many of Reese Musgraves management practices became part of my consulting business and training content.  Today, THE LIFELONG LEARNING CENTER that is part of SFBDG STUDIO has origins with Reese Musgrave's influence on me.

Thank you, Reese Musgrave

Jan Johnson was the entrepreneurial founder of JWJ Publishing. The company was active in the Travel and Tourism market nationally because it published VISITOR GUIDES for major destination States and Cities across the United States.

In addition to contracts with States and Cities, JWJ managed a sales organization selling advertising to local retailers and businesses.

The significant point about JWJ and Jan Johnson was the skill and talent to hire, train, motivate, and manage a remote sales organization. This includes innovative communication and compensation strategies.

Jan has a rare talent for motivation. Together with a strong discipline to communicate daily, and a dedication to the success of her business, she was a powerhouse.

New York City is a center of worldwide tourism.  Jan established herself with all segments of the NYC Travel and Tourism market and was highly regarded.  Amazingly, she did that across fifteen major destination cities in the United States.

Jan sold her company to one of the baby Bells, and went on to become an executive at WHERE.